Posts Tagged ‘ann arbor mi’

Ann Arbor Trademark Attorney Update: How To Register & Protect Your Trademark

Monday, September 14th, 2009

For many Ann Arbor, Michigan companies, intellectual property rights – including trademarks, copyrights and patents – are the most valuable company asset. Many of our clients ask:

  1. “Should we register a trademark for our new technology or web site?”
  2. “How do we know if someone is infringing our trademark?”
  3. “If someone is using our trademark without our permission, how do we stop the infringement?
The answer to the first question is, of course, that all important brands, product names, logos, company names, services should be registered in all jurisdictions where your company does significant business. Trademark registration gives your company the leverage under the federal Lanham Act and Anti-Cybersquatting Consumer Protection Act (ACPA) you need to protect yourself from intentional and unintentional trademark infringement by third parties.

But you also need to monitor third party trademark uses, especially in cyberspace where cybersquatting, domain theft, typo-squatting, brand hijacking, phishing attacks and other trademark abuses. After all, most trademark infringement will be perpetrated by third-parties outside the city of Ann Arbor, Michigan. You need to know who they are before a qualified intellectual property lawyer can take steps to shut them down.

Lastly, your company must enforce your trademarks from infringement, or risk losing your right all together through the doctrines of estoppel or waiver. If your trademark is registered with the USPTO, a threat letter from a qualified trademark attorney demanding the violator ‘cease and desist’ using the mark often stops the infringement. if a threat letter does not work, you must be prepared to take the matter to court if necessary.

If you are wondering how to trademark your brand, monitor third party trademark infringement or want more information about enforcing your mark, Contact one of our trademark attorneys to discuss the importance of trademark registration and the value of trademark cease and desist letters.   Our lawyers practice throughout the State of Michigan and Ann Arbor.  You may also give us a call at 866.936.7447.

If you don’t protect your intellectual property, you risk losing it all together.